What is Sync Licensing?

Sync licensing (short for synchronization licensing) is a type of music license that allows a song to be used in combination with visual media. This includes uses such as films, television shows, advertisements, video games, YouTube videos, and other forms of video content. The term “synchronization” refers to synchronizing music with moving images.

When someone wants to use a song in a visual project, they must obtain a sync license from the copyright owner of the musical composition, which is typically the songwriter or music publisher. If the user also wants to use a specific recorded version of the song, they must obtain a separate master license from the owner of the recording, usually a record label.

Sync licensing is a major part of the music industry because it allows music to be placed in many forms of media. These placements can help artists gain exposure while generating licensing revenue. Music used in movies, commercials, and online videos is commonly obtained through sync licensing agreements.