GigLogic Launches Platform to Help Musicians Evaluate Gig Profitability

When a sold‑out show still leaves an artist in the red, the answer might be in a spreadsheet.

Craig A. Meyer—touring veteran and star of Remember When Rock Was Young – The Elton John Experience—has teamed with Gary Arbuthnot to launch GigLogic, a gig‑intelligence platform that promises to calculate the true financial outcome of a live performance in minutes.

The idea sprang from years of touring on Broadway, in concert halls, on cruise ships, and with orchestras. Meyer and Arbuthnot found that many musicians accept bookings based on excitement or instinct, not on a clear picture of costs and revenue. “A sold‑out show can still leave an artist with a net loss once travel, lodging, crew, commissions, taxes, meals and other hidden expenses are factored in,” Meyer says.

GigLogic lets performers enter details such as ticket price, venue capacity, travel distance, crew size, and other variables. The platform then outputs a projected take‑home amount, claiming it “shows your true gig profit in minutes” and is built by artists for artists.

Meyer’s motivation is rooted in broader industry data. The Recording Industry Association of America reported that U.S. recorded‑music revenues reached a record $17.7 billion in 2024, largely driven by streaming. Yet a 2025 MusiCares Wellness in Music Survey found that financial wellness and income stability remain significant challenges for music professionals. The survey’s findings highlight that, despite high overall industry revenue, many working musicians struggle to achieve consistent earnings.

According to Meyer, the music industry has long taught artists how to create—songwriting, performance, recording, branding, promotion, and social media—but has not consistently taught them how to evaluate a gig as a business decision. He notes that “being busy is not the same thing as being profitable” and that “every opportunity deserves to be evaluated with the same care as any other business decision.”

GigLogic’s launch comes amid rising touring costs. Billboard reported that touring costs can be calculated with the new platform, helping artists navigate “skyrocketing touring costs and complex profitability challenges.” The platform is positioned as a tool for musicians, managers, and entertainment professionals to determine whether a performance opportunity will actually make money before contracts are signed.

The company is a privately held entity with a small team, as indicated on its LinkedIn profile. It has a modest social media presence, with 167 likes on Facebook, and was featured in a Music Matters podcast interview with Meyer.

Industry analysts see GigLogic as part of a growing trend toward data‑driven decision making in live music. The platform’s focus on cost transparency aligns with the broader shift toward financial literacy for creators, a need underscored by MusiCares’ 2025 survey results.

Meyer emphasizes that GigLogic is not a replacement for artistic judgment but a supplement that provides “real financial clarity.” He says that artists deserve the same business intelligence that entrepreneurs use and that “talent deserves sustainability.”

The platform is currently available for download and use by performers and their teams. No pricing information has been released publicly.

In short, GigLogic offers musicians a tool to calculate the true profitability of a gig, addressing a gap in the industry where many performers accept bookings without a clear understanding of costs. The launch follows industry data showing high overall revenue but persistent financial instability among musicians, and it aligns with a broader movement toward data‑driven financial planning for creators.